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Instagram captions for handmade sellers
Captions for the posts every maker ends up making — product, process, drop, packing, market — with five hashtags each, and why your exact craft tag matters more than #handmade.
Selling what you make, one post at a time
Handmade sellers post the same handful of photos over and over: the finished piece, the making
of it, a new drop, packing orders, a market stall. Each needs a caption that sounds like a person
and not a catalogue. Below are captions for each, with five hashtags to start from. Replace the
generic craft tag with your exact craft — #handthrownpottery, not #handmade — because it says
exactly what the piece is.
The finished piece
- Fired, glazed, and finally ready to leave the studio.
- One of one. When it's gone, it's gone.
- Made slowly, on purpose.
- Every mark on this one is from my hands, not a machine.
- Built to be used every day, not kept for best.
Hashtags for product photos — five to start with
#handmade #handcrafted #shopsmall #artisan #makersgonnamake
Swap in only if they are true of your photo
#madetoorder #oneofakind #smallbatch #slowmade #handmadewithlove
The making of it
- Hour three of this one. Worth it.
- Before it was a bag, it was this pile of leather and an idea.
- The messy middle nobody usually shows you.
- Measure twice, cut once, swear quietly.
- This is what a week of evenings looks like.
Hashtags for process photos — five to start with
#makingof #workinprogress #handcrafted #makersmovement #behindthescenes
Swap in only if they are true of your photo
#studiolife #wip #craftprocess #craftlife #makerlife
New drop or restock
- New colours land Friday at 6 p.m. Set a reminder.
- Restocked: the one you kept asking about.
- Small batch, twelve pieces. Link in bio.
- The autumn collection is here, and it's warmer than it looks.
- Last few left from this run.
Hashtags for launch posts — five to start with
#newcollection #newdrop #shopsmall #handmadeshop #supportsmallbusiness
Swap in only if they are true of your photo
#restock #smallbatch #limitededition #newin #etsyshop
Packing orders
- Packing your orders with tissue paper and too much care.
- Off to Leeds, Lyon and Lisbon today. Safe travels, little boxes.
- Every order gets a handwritten note. Yes, every one.
- Today's post office run is a big one. Thank you.
- Wrapped, labelled and on its way to you.
Hashtags for packing photos — five to start with
#packingorders #smallbusiness #shopsmall #thankyou #handmadeshop
Swap in only if they are true of your photo
#orderpacking #smallbusinessowner #supportsmallbusiness #packaging #happymail
Markets and fairs
- Find us at stall 14 this Saturday, 10 till 4.
- Set up at dawn. Coffee in hand. Come say hi.
- Thank you to everyone who came by today — the table's nearly empty.
- First market of the season. Nerves and new stock.
- The best part of a market: meeting the people who wear what I make.
Hashtags for market photos — five to start with
#craftfair #makersmarket #localmarket #shoplocal #handmade
Swap in only if they are true of your photo
#christmasmarket #marketday #artisanmarket #supportlocal #popupshop
Tip: for a market, the stall number, the day and the hours belong in the first line of the caption.
Captions for your own photo
Ready-made lines are a start, but your photo has its own piece, light and background in it. InTager is an iPhone and
iPad app that looks at the picture itself and writes captions for what is actually there, plus a
list of hashtags for the same photo to pick from.
- Choose the photo from your gallery.
- Pick a mood — or skip it. The Business mood keeps the tone of a shop rather than a personal post.
- Tap Generate and look through the captions you get back.
- Pick a caption and the hashtags that fit — for Instagram, up to five.
- Tap Copy and paste into your post.
Captions come in any of 17 languages. Ten generations are free, no account is needed, and after
that there are one-time packs that never expire — no subscription.
Get InTager on the App Store
iPhone and iPad · ten generations free · no account · no subscription
Questions
What should a handmade seller post on Instagram?
The finished piece, the making of it, new drops and restocks, packing orders and where people can buy in person. Process photos show the work behind the price.
Which hashtags should a handmade shop use?
Your exact craft first (#handthrownpottery, #leatherbag), then what the photo shows, then one community tag like #shopsmall. Instagram allows five per post.
Should I write "link in bio"?
If the post is about something people can buy, yes — and put the date or the price in the first line, which is what people read before they scroll.
Can I use these captions for my shop?
Yes. The captions and hashtags on this page are free to copy, change and post anywhere, with no credit needed.
Is there an app that writes captions for product photos?
InTager is an iPhone and iPad app that looks at your photo and writes several captions and a list of hashtags for what is in it, in 17 languages. Ten generations are free and no account is needed.
More caption guides
- How to choose five hashtags for a photoInstagram now allows five hashtags per post. A method for picking them, with three worked examples.
- Christmas captions and hashtagsTree, lights, family dinner, gifts, pets and snow — captions and tag sets for each.
- New Year's Eve captionsFireworks, the countdown, the party and the quiet morning after.
- Captions for cafés and coffee shopsEveryday posts for a café: the menu, latte art, the room, the team and opening hours.
- Halloween captions and hashtagsCostumes, pumpkins, parties, decor, pets and treats.
All guides